- PRIMER HAIR MIST: More moisture, more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays.
- PERFECT PREP-STEP: Use Primer as a prep step, after cleansing with New Wash or between wash days. Primer helps boost the efficacy of the next steps in your routine and primes hair for manageable styling. Primer can be used on every hair type and texture.
- GENTLE INGREDIENTS: Free of detergents, alcohol, silicone, parabens and fragrances. Safe for color-treated hair, vegan and cruelty-free. Formula is weightless and airy. Imagine the texture as a delicate veil that effortlessly glides through hair.
- HOW TO USE: Mist Primer over dry or damp hair and use your fingers to distribute evenly. Style as usual. Suitable and safe for everyday usage. Feel free to use it as often as you want!
- HAIRSTORY: Hairstory was born from a fundamental belief: the world needs fewer, better things. We develop clean formulas that promote total hair and scalp wellness. That’s healthy haircare, without compromise. Promise.
